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CEO of The New Flat Rate to Address the Billable Hour at AHR Expo 2018

Rodney Koop, founder and CEO of The New Flat Rate, will be speaking at the 2018 AHR Expo on Tuesday, Jan. 23 from 1:00 p.m. – 2:00 p.m. in room S104A. Hosted by Women in HVACR, Koop will discuss “The Future of the Billable Hour.” Koop’s particular session will help business owners take a closer look at their pricing structure for each billable hour, and offer insight into how they can double or… Read More

HVAC Target Marketing

By Tim Ross As the operator of a small business, I know how frustrating it can be to spend money on a marketing campaign that doesn’t produce results. In the HVAC industry, where budgeting for   technicians and equipment is often the priority, one expensive advertising failure can be enough to convince a contactor that marketing simply isn’t worthwhile. However, instead of simply writing off marketing altogether, why… Read More

Dealing with Change

By Bill Rau and Joe Mastroianni How to deal with change?  That’s a question that has been asked, promoted and defined in the HVAC industry for the last 30 years. Yes, for over 30 years manufacturers have embraced change to convince distributors and contractors to accept their current business objectives. In other words, get on board with our vision of the future or get out of the way.  To be fair, “change” was then, and… Read More

5 Ways Financing Options Can Help Build Your Business

By John Harris While some home repairs aren’t necessary, replacing unfixable or outdated air conditioning units during the hot months and furnaces during the cold is not only needed for comfort, but can be a matter of life or death, especially for the elderly and children.  With contractors especially busy during these peak seasons, homeowners faced with a new HVAC purchase might need to make a decision on which new equipment would… Read More