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Avoiding SEO No-No’s that Once Ruled the Rankings

Contributed by Steve Fales (excerpted from the April 2019 AdServices newsletter) To grow your business and get ahead of the competition online, you need the kind of visibility that puts you high in organic (unpaid) search result rankings. Steve Fales So what are the search engine optimization best practices for achieving a more prominent position and attracting a larger share of traffic? The answers are changing, and what once were considered the SEO… Read More

Renovate America and Modernize Partner on Home Improvement Loans

Modernize, the leader in home improvement lead generation services, has announced a strategic partnership with home improvement financing leader, Renovate America. The partnership will give homeowners ready access to simple and effective new financing options through Modernize’s network of contractors. Modernize’s mission is to facilitate the best connections between homeowners and contractors, and this partnership will enable more of those connections to turn into funded projects. Modernize’s research reveals that nearly half of homeowners seeking… Read More

High Schoolers and the Skilled Trades: Your Recruiting Guide

Bad Reputation There are roughly 44.7 million Americans with an average of $28,650 in student loan debt (Forbes). Meanwhile, trades industries like construction, plumbing and electric – which frequently offer paid training – are suffering from a bad reputation and lack of interest from young people. With a projected vacancy of 31 million jobs in the skilled trades by 2020, the perception of the industry needs a serious facelift. Research shows 84% of Gen Z… Read More

Want to Sell a Premium Cooling System this Summer?

By: Tim Farmer, Sales Excellence Coach More times than not, making the sale of a premium cooling system boils down to whether a salesperson is viewed as a trusted, knowledgeable HVAC resource. Tim Farmer Today’s consumers want a salesperson who they believe is an expert and extension of the brand and who can guide them through the purchasing process in a transparent manner. A sales person who appears overly eager to push product without a… Read More
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