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Speaking Basic Courtesy

By Steve Fales People who live in Geneva, Switzerland speak primarily French. I discovered that when I spent a week’s vacation there. And although most of the Swiss know English fairly well, I wanted to be slightly less obvious as a unilingual American. To my amazement this wasn’t difficult at all. Steve Fales Many common activities could be navigated just fine with as few as six French phrases. Here they are: Bonjour (Hello); Au revoir… Read More

Blame It on the Employee

By Joel Berkley “Work hard on your job and yes, you can make a living, but work hard on yourself and you can make a fortune.” Joel Berkley My goal is to challenge your thinking and to assist you in implementing the above statement. The next series of articles are written for the HVAC business owners that are serious about making improvements in their business.  There are a lot of owners who talk about what… Read More

Marketing Tips for the Long Haul

By Steve Fales The momentum created by marketing is a renewable business resource that feeds on a steady stream of ideas and activities. With that in mind, here are some proven tips that can keep you current with your customers’ needs, help you meet challenges with solutions, and boost your visibility. Steve Fales Talk to your current customers. Ask them about their pain points. Offer suggestions and see how they respond. Publish a blog about… Read More

How Trucks Are Treated in an HVAC Sale

When the wheels are turning, you’re making money. That’s the general rule of thumb when you own an HVAC business. And while increasing the number of trucks isn’t the goal, they are necessary tools of the trade. They are a needed depreciating asset. But when its time to sell the business, how are these assets handled? Patrick Lange That’s the question Patrick Lange, owner of Business Modification Group gets asked frequently.  His… Read More
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