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HVAC Contractors: Use Comparison-Speak to Build Credibility with Customers

By Pam Duffy, AHR Expo Expert Council As the HVAC industry evolves further in response to new market opportunities, sustainability initiatives and changing consumer demands it’s easy to be left at a loss of how to cut through the marketing speak and deliver benefit-driven information to your customers. Putting in the extra work to fully understand how to translate product features into real-world customer benefits will give you an edge in the market. Below is… Read More

Making Your Website ADA Compliant

Contributed by Steve Fales The Americans With Disabilities Act (ADA) has never been given a clear interpretation regarding website compliance. Our research indicates that some attorneys are now using this gray area as a way to bring suit against companies whose sites may not meet ADA standards. Steve Fales If your business has 15 or more employees and serves the public, you could benefit from an ADA-minded website audit to ensure that… Read More

Lessons from the Pacific Northwest on Ductless Mini-splits

By Suzi Asmus, NW Ductless Heat Pump Project Across the Pacific Northwest, HVAC installers are equipping more and more homes with ductless mini-splits, also known as ductless heat pumps. The trend makes sense: today’s ductless heat pumps offer comfortable and efficient heating and cooling that works in almost any home with electric resistance heating. Suzi Asmus But not all homeowners embrace ductless heat pumps. Installers have found that, because word-of-mouth is the most common way… Read More

Creating Personalized HVAC Experiences in Commercial Settings

By Malcolm Persaud, National Sales and Product Manager, Panasonic As technology permeates our world, people increasingly expect seamless brand experiences that are informed by their individual needs or desires, and the HVAC industry is no exception. Before smart technology entered our industry, many users had a “set it and forget it” mentality because they didn’t have any other choice. Yet today, due to the influence of smart home products that incorporate voice commands like Amazon… Read More
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