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How to Use Customer Ratings and Reviews to Fuel Digital Marketing

Every homeowner goes through a series of steps to hiring a contractor. Along that journey, there are critical windows of time after new systems are installed. This final stage of the customer journey, otherwise known as “Advocacy,” is also when contractors can maximize the marketing value of their customers by generating more ratings and reviews. John Tyreman A recent survey conducted by Silverback Strategies looked at how homeowners find, evaluate and select a contractor. The… Read More

Rheem® Acquires Friedrich Air Conditioning

Rheem has acquired Friedrich Air Conditioning from Monomoy Capital Partners, effective today. Friedrich is an industry leader in high-end air conditioning solutions and will be a standalone business unit within the Rheem Global Air business. “Growth by acquisition is part of our ongoing strategy,” said Chris Peel, President and CEO at Rheem. “The addition of Friedrich to the Rheem family of brands will complement our existing business lines, increase our commercial and residential air conditioning… Read More

PHCC—National Association Announces Mark Ingrao as New CEO

The Plumbing-Heating-Cooling Contractors—National Association (PHCC) is pleased to announce that Mark S. Ingrao, CCP, CAE, has been selected as its new chief executive officer (CEO). PHCC CEO Michael Copp will retire from PHCC in December 2021, and Ingrao officially assumes duties as CEO on Oct. 22 during PHCC’s Annual Business Meeting at PHCCCONNECT2021 in Kansas City, Missouri. Mark Ingrao Ingrao brings more than 18 years of executive-level association management experience, most recently serving as CEO… Read More

Gil-Bar Launches Gil-Bar Academy to Offer Convenient, Industry-Leading Training Standards for All HVAC Professionals

Gil-Bar is pleased to announce the launch of Gil-Bar Academy, a continuing development program designed for HVAC industry professionals. A diverse array of courses are being offered on the topics of energy-efficiency, indoor air quality, local code requirements for energy systems, commissioning and PDH credits. Gil-Bar Academy is being established to elevate the knowledge base of HVAC professionals and ensure engineering teams are prepared for coming energy-efficiency changes and new technologies. Chris Bisaccia, partner at… Read More

Dexwet Partners with Energy Consulting Firm to Offer HVAC Professionals Innovative Solution

Dexwet Holdings (Dexwet), an innovative air filtration and technology company, is excited to announce a new partnership with DaBx Demand Side Solutions (DaBx), an energy consulting and manufacturing representative firm. As Dexwet’s first independent sales partner in the U.S.A, DaBx will introduce Dexwet Pure Air Filters to HVAC companies, territory managers, and distributors who want to expand their product line and offer customers an exclusive new air filtration technology. Gregory Scott Newsome Dexwet Pure Air… Read More

Viega Reopens Seminar Centers

Viega LLC reopened its seminar centers in Colorado and New Hampshire on August 1st. The centers had been closed since March 2020 due to COVID-19. Viega has reopened them with new safety measures in place, including limiting class size, cleaning stations and mask requirements when appropriate. “We’re excited to reopen and welcome back our customers, contractors and distributors,” said Jason McKinnon, director of technical services. “We moved training online during the pandemic and that’s been… Read More