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How HVAC Contractors Can Use Social Media to Build Online Reputation and Enhance Customer Satisfaction

By Shawn Whiteley, Senior Regional Manager at American Standard What homeowners say about your HVAC business matters. This is especially true when it comes to what they are saying on social media. After all, a contractor’s reputation continues to be their most invaluable asset in a referral-based HVAC industry. Shawn Whiteley, Sr. Regional Manager at American Standard Chances are that your company, and the products you sell, already are being discussed on this impactful platform… Read More

Emotional Intelligence, Current and Future Job Skills and the HVAC Industry

Contributed by Debbie Muno, The EI Academy Thank you for joining us for part three of our series on Emotional Intelligence. So far, we’ve talked about what Emotional Intelligence is – making intelligent responses to negative feelings and using specific skills to generate positive emotions in yourself, and others – and the fact that the biology of our human brains dictates that when we are “triggered” or things are going badly, our ability to think… Read More

Fractional Marketing Solutions: Achieve BIG Marketing Goals Without Big Overhead

Contributed by Steve Fales As seemingly everyone goes about their daily lives with phone in hand, the old real estate adage that it’s all about “location, location, location” is now equally true about advertising. Enter geo-targeting where the real-world geographical location of a mobile device is identified through built-in smart technology, device ID and various other tracking methods. Steve Fales Geo-targeting can provide value for your audience and better performance for you. Here’s how: Strengthen… Read More

Potential Year-End Tax Savings on Equipment

With Congress passing into law The Tax Cuts and Jobs Act, the deduction limit for Section 179 has increased to $1,000,000 for 2018. The limit on equipment purchases likewise has increased to $2.5 million. This allows businesses to deduct up to $1,000,000 of the cost of new and used equipment in 2018. Additionally, the bonus depreciation is 100% and is made retroactive to 9/27/2017 and good through 2022. The bonus depreciation also includes used equipment. Read More
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