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Between the Lines: Price is Not the Answer

By Fred Martel We live in a world of price shopping. It’s a fact. Consumers try to be frugal by getting the best for their money when buying consumables. But quality, reliability and efficiency need to be the priorities when it comes to transportation and it should also be true of HVAC equipment and installation. In other words, consumers will spend more when they are comfortable about performance and pay back. One example is the… Read More

RCM Heating & Cooling Awards YORK HVAC System to U.S. Military Veteran

The YORK® brand of Johnson Controls has partnered with contractor, RCM Heating & Cooling, to award a new HVAC system to celebrated Vietnam veteran, U.S. Army Specialist, Abraham Gomez. SPC Gomez was honored during a military and first responder tribute at the 34th annual “Proud American Days,” a community festival held in New Lenox, Illinois. RCM Heating & Cooling owner, Bill Ward awardsU.S. Army Specialist, Abraham Gomez with aYORK heating and air conditioning… Read More

Between the Lines: Payment Options

By Fred Martel My first sales job offered a required school on sales techniques common to that industry. The first sentence to emanate from the instructor’s mouth was: “The sale isn’t made until your pocket jingles.” New salespeople get excited when they make a sale, but too often payment arrangements are not part of their presentation. Customer service and sales associates need to know that payment is everything! The tone of a presentation must incorporate… Read More

Michael Langen Joins Weil-McLain as Director of Sales

Weil-McLain®, a leading designer and manufacturer of hydronic comfort heating systems for residential, commercial and institutional buildings, has named Michael Langen as its director of sales. He will be based at the company’s Burr Ridge, Ill., headquarters. Michael Langen As director of sales, Langen is responsible for leading the US sales organization in executing Weil-McLain’s growth strategy, including channel management and contractor engagement initiatives. Langen has more than 20 years of experience in sales strategy… Read More