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Between the Lines: It Won’t Sell Itself

By Fred Martel Regardless of the brand names you offer, they all have to be sold. The marketing efforts of the manufacturers provide name recognition, but you have to close the sale. The amateur sales person, defined as someone who thinks that selling requires no training or education, goes out and echoes the marketing points. He or she leaves behind brochures and a quote and hopes for the best. It is a case… Read More

College of DuPage HVACR Coordinator Bob Clark Named IACTE Postsecondary Career and Technical Educator of the Year

College of DuPage Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) program Coordinator Bob Clark was recently named Postsecondary Career and Technical Educator of the Year by the Illinois Association for Career and Technical Education (IACTE). Bob Clark The IACTE awards promote excellence in career and technical education by recognizing individuals who have made extraordinary contributions to the field, programs that exemplify the highest standard and organizations that have conducted activities to promote and expand career… Read More

Between the Lines: Attitude

By Fred Martel Are you a productive person? Do you have employees who could be more productive? Work attitudes can determine whether the answer to these questions is yes or no. American workers, unlike their European counterparts often seem to operate under the premise that they are always looking for the next best deal. The notion that one should at least act as though he or she loves their job seems to be lost… Read More

Daikin Applied Enhances Relationship with Thermosystems

On its journey to become the number one applied HVAC leader, Daikin Applied has enhanced its relationship with Thermosystems to strengthen sales and service capabilities in the region. Thermosystems is Daikin’s existing manufacturer sales representative in the Chicago metropolitan area, Northwest Indiana, and central Illinois. Beginning today, Daikin Applied has combined their factory service business with Thermosystems’ existing sales and service team, making Thermosystems Daikin’s authorized factory sales representative and service provider in the region. Read More
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