By Tim Farmer, Sales Excellence Coach, American Standard You may have a residential HVAC business to be proud of: You provide excellent service, your prices are fair, and you have a great reputation. But competition is fierce these days. How can you make yourself stand out in the sea of HVAC providers? Tim Farmer In the old days, all you needed was good relationships with local contractors and a list of happy residential customers. The… Read More
Tim Farmer
Want to Sell a Premium Cooling System this Summer?
By: Tim Farmer, Sales Excellence Coach More times than not, making the sale of a premium cooling system boils down to whether a salesperson is viewed as a trusted, knowledgeable HVAC resource. Tim Farmer Today’s consumers want a salesperson who they believe is an expert and extension of the brand and who can guide them through the purchasing process in a transparent manner. A sales person who appears overly eager to push product without a… Read More
