Products, Tools

Avery Dennison Performance Tapes Simplifies Adhesive Selection with New App

June 20, 2022

Avery Dennison Performance Tapes today announced its Core Series™ Portfolio Tape Selection app. The app is designed to make it easy for converters and their customers to identify a variety of Avery Dennison Performance Tapes adhesive technologies best suited for their applications.

“The Avery Dennison Core Series Portfolio is intended to make product selection easy for converters, so they can respond promptly to their customers’ application needs,” said Deanne Lewis. product manager – Converter Channel, Avery Dennison Performance Tapes. “When we launched the portfolio a few years ago, we developed a hard copy product selection tool that walked users through the adhesive selection process. The tool was very helpful, but our customers asked if we could develop a digital version, so we did. Our goal is to make it as easy for our customers to do business with us, resulting in faster quotes to their customers. Responsiveness is the key to winning business.”

The Core Series Tape Selection App allows users to digitally navigate and determine the best suited tape construction for their application from the Core Series Portfolio — which features 44 constructions from 11 pressure-sensitive adhesive technology categories. Using a four-step process, the Tape Selector App quickly and simply delivers converters the critical information they need to effectively quote their customers’ project. In addition to obtaining product recommendations, users have the ability to request product samples, pricing and meetings directly on the app.

The Core Series Tape Selector App is available for desktop, Android and IOS devices. The desktop version is accessible at The Android and IOS versions can be accessed via Google Play and the App Store.

About Avery Dennison Performance Tapes: Avery Dennison Performance Tapes is a world-class operation focused on developing and manufacturing high performance pressure-sensitive adhesives and tapes for a broad range of applications in automotive, appliances, electronics, building and construction, specialty industrial and personal care segments. The organization has 50 years of experience supplying standard and customized pressure-sensitive materials designed to deliver innovative solutions for customers’ needs across the globe. Worldwide manufacturing facilities ensure a global presence supported by local sales, technical and customer service throughout the regions. Learn more at 

About Avery Dennison: Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at

Learn more about Avery Dennison Performance Tapes at