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Just Ramblin’: Memories

By Art Penchansky It’s June 6th, 2018, and I’m sitting in front of my new computer trying to clearly as possible remember events that happened 74 years ago on several beaches in northwest France that I was fortunate to visit while stationed in the area 62 years ago. Obviously, I’ve told this story several times over the past 25 years so I probably got the details much better then than now when my memory is… Read More

Between the Lines: Good Value

By Fred Martel I’ll bet most of you like your job and the industry (if not, get out). You enjoy the challenge of tackling some mechanical issue and solving the problems. I’ll bet it would surprise you to know that most of your customers don’t share your enjoyment. Ask any of them. If they had a choice between shelling out to pay you to fix, install, or improve their HVAC system or putting a down… Read More

Inside Notes: Beware of the Con

By Curtis Parrott Human nature is a funny thing. Throughout time people have used drama to get what they want in life. Some good, some bad. Georgia Director, Curtis Parrott In business, there is a big difference between good salesmanship and trying to put a con on someone. A good salesman knows their product and how it can be of value to a customer. A con-artist cheats or tricks others by persuading them to… Read More

The Inside Seer: Contractors Should Advertise?

There are numerous reasons why advertising should be a key factor in marketing for an HVAC contractor. Firstly, before I point out why you would want to advertise, you need to know why advertising is a great way to get exposure for your business. Advertising is art and a science that helps in building a successful business. If advertising is overlooked, it could be a mistake. The main reasons why you need to advertise are… Read More