The Manasota Air Conditioning Contractors Association (MACCA) contractor workshop held January 30, 2020 featured guest speakers Matt Michel, founder of Service Nation and Service Nation trainers Vicki and John LaPlant.

Topics included:

• “The difference between being a manager and a leader” explored that both managers and leaders are necessary in a company and sometimes must be filled by the same person even though they are two different roles.
• “Relentless recruiting” examined why some companies are always fighting turnover battles.
• “Brand you” covered the history of branding and how to make your business stand out.

Visit www.macca.us for information on other MACCA programs and to join the association.