Santa-Fe by Therma-Stor, LLC is the Newest Manufacturer Added to the Barksdale Sales Group Product Portfolio
On July 1st, 2021, Therma-Stor, LLC has become the newest domestic manufacturer added to the Barksdale Sales Group line card. BSG will represent Therma-Stor’s Santa-Fe dehumidifiers in Alabama, Georgia, Florida, North and South Carolina, and Tennessee. Therma-Stor, located in Madison, Wisconsin, was established in 1977. Beginning with heat recovery water heaters, Therma-Stor now manufactures a line of residential dehumidifiers, including the Santa-Fe series of free-standing, in-wall and whole house ventilating dehumidifiers.
Therma-Stor recently announced the consolidation of its Santa-Fe and Ultra-Aire dehumidifier lines into the Santa-Fe brand. This transition is part of Therma-Stor’s strategy to leverage the company’s superior engineering capabilities while simplifying its dehumidification offerings to both industry users and consumers.
Ultra-Aire will join the Santa-Fe brand as the Ultra Series. The products will not change and will maintain the same high-quality construction, rounding out Santa-Fe’s full line of dehumidification options that feature an unmatched warranty, best-in-class performance, while providing superior filtration, high capacity, and flexibility for almost any application.
Barksdale Sales Group started their company in 2018 with a vision to provide unmatched representation for their valued vendor and distributor partners. They have built a premium product portfolio representing the best the industry has to offer with emphasis on American made products. “It’s very important to us that our vendors and customers receive the attention and focus they each deserve,” said Brett Barksdale, BSG President.
“We at BSG are honored to have been chosen by Therma-Stor and we are encouraged that our mirrored values, strategies, and common vision will consistently support a long-standing, successful and mutually beneficial partnership. Santa-Fe dehumidifiers is a valuable and complementary addition to our line card.”
For more information, please visit www.bsg-hvac.com or call the Barksdale Sales Group office at (833) BSG-HVAC (833-274-4822).