York Factory Direct Dealers Attend Meeting in Orlando
York Factory Direct dealers from Florida and several other select markets attended a business meeting and awards banquet at the Hard Rock Live in Orlando, Fla. on February 5, 2020.
Johnson Controls UPG Regional General Manager Bobby Pickney welcomed the dealers and acted as master of ceremonies during the afternoon business session.
York representatives presented updates on the factory direct strategy, warranties, the YorkNow.com website, training, commercial and residential product news, marketing programs and descriptions of the Liberties™, Liberties Plus™ and Certified Comfort Expert™ York® Dealer Success programs. A representative from AdServices, a top advertising agency specializing in building websites, SEO, graphic design and branding, describe the programs available specifically to York Factory Direct dealers.
York has made a significant investment developing The YorkNow.com dealer website platform to make equipment and parts resources readily available to their dealers. It has been designed to provide store locations, warranty information and document search capabilities as well as streamlined ordering and shipping of equipment from any device, around the clock. Equipment can be searched as matched systems, by AHRI or as individual components.
A cocktail hour and awards banquet concluded the day’s formal activities. Awards were presented to York® 2019 Top Sales, Diamond Club and Partnership dealers.