ACCA Launches Marketing Masters Awards Program
Air Conditioning Contractors of America (ACCA) launched its newest awards program, ACCA’s Marketing Masters Awards, sponsored by RYNO Strategic Solutions. The ACCA Marketing Masters Awards honor and recognize the best marketing programs developed and implemented by heating, ventilation, and air conditioning (HVAC) contractors.
The awards are broken into five categories:
- Traditional Media – Print
- Traditional Media – TV or Radio
- Connections through Social Media
- Connections through Digital or Mobile Marketing sponsored by Scorpion
- Rolling Marketing – Vehicles
Each category will honor three contracting companies — with a gold, silver, or bronze designation — that exhibit creativity, clarity, and effectiveness of each of the programs/promotions. The companies that receive the gold designation in each category will compete head-to-head for the Elite Marketing Master Award, which will be selected by ACCA Conference attendees during ACCA’s 2022 Conference & Expo taking place March 28 – 30, 2022, at the St. Louis Union Station Hotel in St. Louis, MO.
“ACCA loves to showcase contractors who are innovative and working to shine a positive light on our essential industry to the public,” said Barton James, ACCA president and CEO. “The new Marketing Masters Award gives ACCA the unique opportunity to highlight some of the best contracting companies in the country for their work.”
“Given RYNO’s 14 years of reputable digital marketing for HVAC contractors all over the US, it made sense for us to partner on this program,” said Chris Yano, RYNO Strategic Solutions CEO. “We’ve been a part of and seen some of the most successful, creative, and progressive marketing campaigns with contractors of all sizes. Our core competency is lead generation through digital marketing, but giving back is a core value of ours and this award allows us to do just that for the industry we love.”
Any contracting company, regardless of ACCA membership status, who is engaged in the creation and use of marketing to promote an HVAC contracting business is eligible to apply for and win a Marketing Masters Award. Advertising agencies may submit entries for contracting companies, however since this is a contractor award, the contracting company will be awarded for the entry if chosen as the winner in any category. Marketing campaigns and merchandising events held between January 1, 2020, and December 31, 2020, are eligible and one entry may be submitted to multiple categories.
There is an application fee for each category, which you will be billed for upon submitting the application. The application fees are as follows:
First category $69 ($99 for non-members)
Each additional category $39 ($69 for non-members)
Award category sponsorships are available. Please contact Tom Murphy, ACCA’s sales specialist, at [email protected] or 703-824-8875 for more information.
To learn more and to submit a Marketing Masters application, visit www.acca.org/members/awards/marketing-masters. The deadline to apply for the Marketing Masters Awards is November 30, 2021.
For more information about the Marketing Masters Awards, please contact Melissa Broadus, ACCA director of member communications & committee liaison at [email protected]
For more information on ACCA’s corporate partner program, please contact Deb Weiner, ACCA manager of communications & strategic partnerships at [email protected] or (703) 824-8862.
For more information about ACCA, please contact Natalie D’Apolito, ACCA communications coordinator at [email protected] or (703) 824-8873.