iMarket Solutions announced a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers. Home service contractors are an essential service working to keep their customers’ homes safe and healthy, and good hand hygiene is one of the best ways to ensure technicians are protecting themselves and their customers while on the job.

Contractors are challenged to create videos demonstrating how they wash their hands, challenge colleagues, family and friends to participate, and share their videos on social media using the hashtags #HandWashChallenge and #ContractorsCare.

Since the start of the COVID-19 pandemic, many contractors have taken steps to reassure their customers of the precautions their businesses are taking to ensure the health and wellbeing of their technicians and their customers during service calls. The #HandWashChallenge provides contractors an opportunity to build quality content for their business, particularly on their websites, social media and email marketing, while also building trust with customers through a demonstration of one of the company’s safety precautions.

“Not everyone realizes that HVAC and Plumbing contractors are providing essential services during this time. The #HandWashChallenge is one way to bring awareness to the critical work they do, and show how much contractors care about the health and safety of their customers and communities,” said Tracy Ikert, Marketing Manager for iMarket Solutions.

iMarket Solutions will also be making a cash donation to the COVID-19 Emergency Response Fund through the First Responder Children’s Foundation, and encouraging donations to the fund in conjunction with the #HandWashChallenge.
iMarket Solutions hopes the #HandWashChallenge will bring awareness and ongoing support to first responders as well as to the home services industry.

To view the #HandWashChallenge promo video, visit iMarket’s YouTube channel.

About iMarket Solutions

iMarket Solutions is a digital marketing agency dedicated to contractor success. Working with home services contractors in the HVAC, plumbing and electrical industries, iMarket Solutions provides a full suite of digital marketing solutions that help contractors achieve the lead generation and branding needed to grow their business and profitability. With 10 years in the industry, iMarket Solutions has made the Inc. 5000 List of the fastest growing companies in the U.S. for 5 consecutive years and remains a leader in digital marketing for the trades. For more information, please visit www.imarketsolutions.com.