MAX Service Group, which operates Williams Comfort Air and Mr. Plumber in central Indiana, Thomas & Galbraith Heating, Cooling & Plumbing in southwestern Ohio, Buckeye Heating, Cooling & Plumbing in greater Columbus, Ohio and Jarboe’s Heating, Cooling & Plumbing in greater Louisville, Kentucky, is proud to announce its Comfortable for Life video advertising campaign won two American Advertising Federation (AAF) awards. The company won a Gold Addy as well as the Judge’s Choice Award for being one of the judges’ top three favorite advertisements submitted within the North Central Indiana chapter among all categories.

The three advertisements, produced, shot and edited by Sam Mark, MAX Service Group videographer, feature families working to stay cool amid high summer heat and warm in the winter.

“With video production, you are always looking to tell a story that stands out to the viewer. This makes them feel something and compels them to take action,” said Mark. “For MAX Service Group, the story is ultimately how to serve clients in a way that allows them to not have to worry about their home’s comfort so they can focus on what matters most. Having the opportunity to capture the essence of this in the Comfortable for Life campaign was an honor, and it was special to have the beauty of that story recognized by the AAF this year. So many folks contributed their talents to this project to turn it into a reality, and I’m grateful for them all.”

The Comfortable for Life campaign will now move on to be evaluated alongside other winning advertisements outside of Indiana.

“Advertising plays a key role within our industry, and thanks to the work of Sam and others, we’ve been doing it at a much higher level,” said Mike Roszkowski, President of MAX Service Group. “The AAF awards are one of the advertising industry’s most notable programs, and it is typically creative agencies and production houses with large budgets winning these accolades. We’re very proud that our team was able to create meaningful content that was awarded on this level.” 

About MAX Service Group

MAX Service Group operates five leading heating, cooling and plumbing companies that serve the Midwestern portion of the United States. With industry-leading brands including Williams Comfort Air and Mr. Plumber in central Indiana, Thomas & Galbraith Heating, Cooling & Plumbing in southwestern Ohio, Buckeye Heating, Cooling & Plumbing in greater Columbus, Ohio and Jarboe’s Heating, Cooling & Plumbing in greater Louisville, Kentucky, MAX Service Group provides home services for hundreds of thousands of customers each year. Owned by Wrench Group, a national leader in home repair, replacement and maintenance services, MAX Service Group is headquartered in Indianapolis, Indiana.