OMG National Acquires HVAC Marketing Agency, AdServices – Bolsters Growth in Home Services Ad Market
OMG National, a leading Marketing Products and Services company for small-and-medium sized businesses (SMBs), based in Plantation, Florida is announcing the acquisition of AdServices, Inc., a 30-year old marketing agency focused on the HVAC (heating, ventilation, & air conditioning) industry, headquartered in Hollywood, Florida.
As demand for internet marketing continues to increase and become more complex, SMB’s in all industries are seeking professional guidance and an industry- specific marketing approach online. The acquisition of AdServices supports OMG National’s industry-based growth strategy and immediately extends OMG’s reach into the HVAC marketplace. OMG’s service orientation and next generation HVAC advertising and internet marketing products provide clear and differentiated competitive advantages to AdServices’ clients.
“OMG focuses on providing its clients with a diverse set of world-class marketing products. This acquisition immediately positions OMG as a leading provider in this space and sets the stage for what will be the progressive mobilization of OMG resources and talent into the HVAC vertical,” said Justin Sanger, Chief Revenue Officer, OMG National.
Headquartered in Hollywood, Florida, AdServices was founded by Steven Fales. By marrying high-level industry know-how with creativity, thought and results-oriented advertising, the agency became highly regarded providers of marketing services in the HVAC and broader Home Services space. AdServices’ Senior Marketing Consultant, Gregg Goldstein who will continue to play a leading role in OMG’s go-forward strategy, says of the combination, “OMG has the technology pieces that we have been missing. AdServices’ clients are going to be extremely impressed and pleased to see the level of transparency and amount of performance gained in OMG’s products.”
In the last five years, OMG National has closed seven U.S. based acquisitions. “With an acquisition focused growth strategy, we are using our strength to expand our vertical capability and grow our client base at a rapid pace,” says Jesse Lubar, OMG’s Chief Executive Officer. Currently, OMG has a pronounced footprint in the Towing and Recovery industry, Automotive Service, Legal, Medical, and Home Services fields. With a deep commitment to client service and results, OMG will continue to develop its next generation products and grow its footprint both geographically and vertically.
Carl Schrieber, part of Jersey Shore Group, served as financial advisor to OMG. Financial terms of the deal were not disclosed.
About OMG National
OMG National is a leading Internet Marketing Solutions Company for small and medium-sized businesses. For 30 years, OMG has served thousands of clients, helping them to get and keep more customers. Utilizing powerful products and a results-focused team of digital specialists, we work closely with our clients to achieve their marketing goals. Change is constant in the internet marketing space, but what remains the same, is OMG’s commitment to providing the highest level of client service. The OMG team includes more than 80 members who are passionate about internet marketing, trained in the latest techniques and focused on delivering value, so our clients can concentrate on running their businesses instead of worrying about what Google’s latest ranking changes mean to their businesses. For additional details, visit omgnational.com.
AdServices creates profit-driven marketing campaigns that leverage traditional and/or digital forms of advertising. Offering true full-service capacity with efficiency and economy. AdServices specializes in the home services marketplace with an emphasis on HVAC service providers. The AdServices team is composed of graphic design, advertising, and marketing thought leaders. Emphasizing strategy over stuff, we work closely with our clients who look to us as a trusted partner in their success.