New distributor partnership reflects rising industry expectations for greater quality, durability and service across diverse cooling applications

Phoenix Manufacturing, Inc., a leading designer and manufacturer of evaporative cooling solutions built for demanding climates, announced today that  Johnstone Supply Albuquerque Group’s new Pueblo, Colorado location has joined the company’s distribution network, expanding its footprint across the Mountain West.

Phoenix Manufacturing’s full suite of products is now available through Johnstone Supply – Pueblo, giving contractors and engineers a dependable local source for market-leading coolers spanning a wide range of use cases. This includes established Frigiking and Aerocool solutions, along with newer offerings like Frigiking Rigid Media mid-tier residential cooler and the Agricool agricultural and commercial system.

This move reflects a broader market trend. Several industry studies, including HARDI’s 2025 Voice of the Contractor survey, show contractors prioritizing distributor relationships based on reliability, availability and overall performance, with loyalty increasingly tied to execution.

“Contractors and end users are continually raising the bar when it comes to system longevity and lifetime value, driving a shift away from retail-grade options and toward professional solutions that promise lower maintenance and higher cooling efficiency,” said Scott Morling, president of Phoenix Manufacturing. “These partnerships capitalize on that momentum, as more distributors intentionally align with suppliers focused on strong integrity and dependable service.”

This expanded availability equips the distributor with an enhanced range of superior-quality cooling solutions to serve its regional market under a trusted name. Johnstone Supply is a leading cooperative wholesale distributor for HVACR equipment, parts and supplies, with more than 450 independently owned locations across the U.S. The new Pueblo relationship builds on Phoenix Manufacturing’s broader presence across Johnstone’s key evaporative cooling territories.

“Distributor success starts with offering solutions known to perform consistently, improve customer confidence and minimize issues in the field,” said Morling. “That’s where Phoenix Manufacturing differentiates. Our systems are built for modern professionals seeking straightforward installation, long-term value and unmatched durability, backed by a team that delivers meaningful support beyond the initial sale.”

Explore Phoenix Manufacturing’s evaporative cooling portfolio.

Interested in becoming a distributor? Contact Phoenix Manufacturing to discuss partnership opportunities.

About Phoenix Manufacturing

Phoenix Manufacturing, Inc. (PMI) designs and manufactures innovative evaporative cooling solutions that set the standard for cooling efficiency, durability and long-term value. Since 1975, PMI has supported contractors and engineers with easy-to-install systems designed to perform in the most demanding climates — delivering comfort and cost savings to commercial, residential and agricultural projects. More at PhoenixManufacturing.com.

About Riverbend Industries

Riverbend Industries is a family-owned business that acquires and operates North American manufacturing companies in the building and industrial products sectors. A collaborative partner, Riverbend looks to facilitate growth while supporting its businesses’ unique cultures. Long-held investments and customized transaction structures ensure alignment with all stakeholders. Through operational standardization and centralization of specific strategic functions, Riverbend enables portfolio companies to capture efficiencies while fostering an environment of entrepreneurship.