Manufacturers, People

Friedrich Air Conditioning adds Senior Manager for HVAC Sales

February 21, 2023

Friedrich Air Conditioning announces the addition of Luis Ochoa as Senior Manager, HVAC Sales.  Ochoa is a long-time veteran of the HVAC industry, serving most recently as Director of Sales, Northern Division at NAVAC Inc.

TJ Wheeler

In his new role, Ochoa will oversee Friedrich HVAC sales to the HVAC distributor channel and national HVAC accounts, leading a nationwide team of Friedrich sales managers.  “Friedrich is thrilled to add a professional of Luis’ stature” said T.J. Wheeler, Friedrich Senior Director of Sales, and Marketing.  “His years of experience in building strong customer relationships, identifying, and capitalizing on market opportunities, and developing strong team cultures, makes him well suited for his new role.  It’s an exciting time for Friedrich.  The company’s recent acquisition by Rheem will offer new opportunities to grow the company, and Luis will be a great asset in driving business growth”.

Ochoa holds a bachelor’s degree in business management from the University of Phoenix.
A native of North Carolina, Ochoa currently resides near Annapolis, Maryland with his wife and family.

About Friedrich Air Conditioning Co.

Founded in 1883, Friedrich has manufactured room air conditioners since 1952. Friedrich is a leading manufacturer of air conditioners and other home environment products. Constructed of the highest quality components, Friedrich products are built to exacting standards and are among the most sophisticated, energy-efficient, and quietest available. For more information, visit