From the Inside
The Coronavirus has made many changes in the way everyone lives and how every business is operated. We may not like these results that are taking over our lives but, we will have to learn to live with them until the worldwide health problems are solved, and that may not come about in a lot of people’s lives.
A major change has been the restrictions on the gathering of people in churches, restaurants, theaters, doctors’ offices, stores of any kind, and association meetings of civic and professional groups. These restricted organizations, in most cases, are losing members that, when new ground rules are established, will not return as a dedicated and active part of the productive group. This is a shame, but it will happen.
If your HVAC/R association experiences this problem, in the future, be prepared to overcome it by planning for it now. First, start working on your existing membership to keep their interest in the association and its productiveness up. Continuing news letters, phone calls and text messages are not bad beginnings in this respect. Second, start recruiting new members. A good place to start is in your own company. You surely have at least one member of your organization that is making a lifetime profession out of the HVAC/R industry and will make a good addition to your local association with you. Third, if you know any legitimate, licensed contractors that are not in the association, find out why and work to get them in. Any other business associates you have that can benefit by joining your group are prime prospects to ask to join you.
Don’t let your organization fade away because of dwindling membership. Work hard to keep it growing now and in the future for your business and the good of the HVAC/R industry in Florida.
We’ll talk again next month.