HARDI Selects Partner for Commercial Refrigeration Project
Heating, Air-conditioning & Refrigeration Distributors International (HARDI) is pleased to announce its agreement with Decision Analyst to serve as the principal research partner for HARDI’s analysis of the commercial refrigeration channel. Decision Analyst was rated the #1 custom quantitative research agency in a 2020 survey and report from the Prevision Corporation.
Along with their pedigree in quantitative research, Decision Analyst boasts an extensive background in HVAC/R industry research; factors that strengthened their overall project proposal. “We received a number of excellent research proposals through our RFP-process,” said Tim Fisher, HARDI Team Leader of Market Intelligence. “It’s a testament to the strength of the Decision Analyst team that we selected them over several compelling alternatives.”
HARDI launched its commercial refrigeration research efforts in 2020 to begin shedding light on several critical topics, including:
- The factors driving end-user purchases and buying patterns,
- The ways in which contractors market their product to end-users, and the factors determining who contractors select as their primary supplier(s),
- The relationship between distributors and contractors, specifically as it relates to the services distributors offer contractors and the ways distributors support their contractor customers, and,
- The ways in which suppliers evaluate the development of new products, and how they market both new and existing products to potential customers.
Together, HARDI and Decision Analyst will conduct extensive primary market research through interviews with key channel constituents. Findings will be documented in a comprehensive final report, which will be made available for purchase later in 2021.
For more information about this project, or Market Intelligence activities, contact Tim Fisher.
HARDI (Heating, Air-conditioning and Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry.
HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 suppliers, manufacturer representatives and service vendors.