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ServiceTitan and Google’s Local Services Ads Partner to Help Contractors Book More Jobs and Find New Customers

December 15, 2020

ServiceTitan, the world’s leading all-in-one software solution for residential and commercial service contractors, announces an integration with Google’s Local Services Ads that gives customers streamlined one-click booking options and helps contractors boost leads and improve conversion rates.

The Local Services Ads booking feature allows customers to connect directly with Google Guaranteed contractors through their ads. With the integration, jobs booked through Local Services Ads will populate directly in ServiceTitan so contractors have streamlined, efficient access. Contractors can only access the Local Services Ads booking leads if they use a partner software, like ServiceTitan.

“With our combined technology, ServiceTitan and Local Services Ads are offering consumers the convenience they want,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. “More than 70% of online searches for home services are on Google. Local Services Ads helps contractors stand out from their competition in the search results and directs new local leads their way. With this integration, we’re taking the process a step further and putting contractors in position to convert more of those leads.”

Combining Local Services Ads with convenient one-touch booking creates an entirely new booking experience that saves time for homeowners and contractors. In addition, only relevant local Google searches can trigger Local Service Ads, so contractors pay for leads, not clicks. That means more efficient marketing and transparent, accurate ROI data.

“As people spend more time at home, we’re making it easier to book home service professionals that consumers discover on Google Search on mobile,” said Jon Diorio, Director of Product Management & Operations for Google Local Services. “This Local Services Ads integration offers extraordinary value for both consumers and contractors, and therefore we’re excited to partner with ServiceTitan to enable this functionality for our mutual customers.”

ServiceTitan was founded in 2012 by Mahdessian and Vahe Kuzoyan as a way to help their immigrant fathers, both of whom were tradesmen. The company has more than 1,000 employees working in offices in California, Atlanta, and Armenia, and serves over 5,000 client businesses throughout the U.S. and Canada. For more information, visit