Fred Martel
March 07, 2020
Editorial
Between the Lines: Attitudes
By Fred Martel Are you a productive person? Do you have employees who could be more productive? Work attitudes can determine whether the answer to […]
February 01, 2020
Editorial
Between the Lines: A Perfect World
By Fred Martel In a perfect world it would only rain at night while we sleep, everyone would have enough food to eat and a […]
December 21, 2019
Editorial
Between the Lines: It’s All About Value
By Fred Martel In business the question may as well be “what is a prospective customer?” My sales mentor back when I was learning the […]
November 09, 2019
Editorial
Between the Lines: Flexibility – What’s Your Plan?
By Fred Martel Business is not driven by price alone. Those who strive to be the lowest price walk a fine line between success and […]
October 01, 2019
Editorial
Between the Lines: Work Attitude
By Fred Martel Are you a productive person? Do you have employees who could be more productive? Work attitudes can determine whether the answer to […]
September 07, 2019
Editorial
Between the Lines: Thinking Like the Customer
By Fred Martel When a customer says they want to upgrade to a more efficient system, do you assume they mean lower operating cost? If […]
August 17, 2019
Editorial
Between the Lines: What do They Expect?
By Fred Martel Most people do what they are supposed to do – what is expected by the customer. When someone goes out of the […]
July 13, 2019
Editorial
Between the Lines: Talking Points
By Fred Martel The problem with sales as a career is that nobody likes salesmen. You only get one chance to make a first impression […]
June 04, 2019
Editorial
Between the Lines: In a Perfect World
By Fred Martel In a perfect world it would only rain at night while we sleep, everyone would have enough food to eat and a […]
May 04, 2019
Editorial
Between the Lines: Optimism Rules
By Fred Martel “An optimist stays up until midnight to see the New Year in. A pessimist stays up to make sure the old year […]
