By: Tim Farmer, Sales Excellence Coach More times than not, making the sale of a premium cooling system boils down to whether a salesperson is viewed as a trusted, knowledgeable HVAC resource. Tim Farmer Today‚Äôs consumers want a salesperson who they believe is an expert and extension of the brand and who can guide them through the purchasing process in a transparent manner. A sales person who appears overly eager to push product without a… Read More