If you run an HVAC business, one area that may have been neglected in the hustle and bustle of 2020 is your website. Fortunately, there are 10 simple things you can do to update your HVAC website for 2021 and potentially bring in some new business.

1. Make It Mobile-Friendly.
If your HVAC website design isn’t already optimized for mobile, find an HVAC website template with responsive design built in. Because about half of today’s web users are browsing on their mobile devices, it’s more important than ever that your site is mobile friendly.

2. Refresh Your Keywords.
Now is a good time to do a little keyword refreshing. By figuring out what your target clients are searching for and naturally incorporating some of those fresh keywords into your website content, you can boost your search engine rankings and bring more traffic to your site. Not sure where to begin? There are plenty of free keyword research tools out there.

3. Publish Fresh Content.
When was the last time you updated your HVAC website’s blog or even refreshed your homepage content? If it’s been a while, now is the time to start crafting and publishing new content. Not only is this great for your search engine optimization (SEO), but your site visitors will appreciate it as well.

4. Upgrade Your Server.
Check your site’s page-loading speeds to see where you stand. If your site is taking too long to load, you may be scaring off potential clients. One of the best ways to boost page-loading speeds and overall site performance is to upgrade your web server.

5. Add Eye-Catching
Media.
If your site is mostly text, you can make it more visually engaging and interactive for your visitors by adding some fun graphics and other media. Videos and high-quality images can break up long chunks of text and encourage visitors to spend more time on your site.

6. Conduct Usability
Testing.
Is your site easy to use and navigate? You can’t know for sure if you haven’t surveyed your audience. Consider setting up usability testing through an HVAC web design service to identify areas where your site could use navigational or logistical improvement.

7. Add an Online Contact Form.
Today’s HVAC clients enjoy being able to get in touch without having to make a phone call. If you don’t already have an online contact form available on every page of your website, consider adding one.

8. Create an “About Us” Page.
Your potential clients would also probably like to get to know you and your team better. Setting up a detailed “about us” page with photos and short bios on each of your employees can be a great way to do this.

9. Link to Your Social Media Page(s).
Increase your social media following by adding links to your HVAC company’s Facebook and other social media pages to your website. Not on social media yet? You could be missing out on some major opportunities!

10. Promote Special Deals.
Consider adding a “promotions” tab to your website where you can post up-to-date specials and deals. You can even use this as an opportunity to post a link to your HVAC financing application if you have one available to your clients.
For more information or help with parts and supplies for your HVAC business, contact CE today by using this form: https://www.carrierenterprise.com/contact/.