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Bring Millennials to HVAC Contributed by Ruchir Shah. Excerpted from CE News.

“What’s HVAC?” That was my 19-year old cousin’s reaction when I told her about this blog post. I told her what it was and asked if she had ever considered a career as a technician; she laughed. What a ridiculous idea! Why would she ever want to be an HVAC tech? It’s a sad truth: millennials don’t want to work in the skilled trades. Baby Boomers are retiring by the dozens, and they aren’t being… Read More

Bringing New Recruiting and Training Opportunities to CAAG

Altierus Career College (ACC) in Atlanta and Altierus Training Solutions (ATS) recently renewed membership in CAAG at the statewide level for 2021-22. Both entities are part of ECMC Education ‒ a nonprofit provider of educational solutions rooted in innovation, employer collaboration and industry stewardship. We participated in the CAAG Annual Conference in Savannah this past March and look forward to future engagements at an increased level, beginning with the District meetings this fall. ACC provides… Read More

CoolSys Acquires T&O Refrigeration

CoolSys™, the market-leading refrigeration, HVAC, engineering and energy solutions company, announced it has acquired T&O Refrigeration, one of the largest independently owned refrigeration services companies in the Southeast region. With this acquisition, CoolSys expands its market presence throughout the Southeast with significantly increased market share in Georgia and Nashville, Tennessee. Adam Coffey, CEO of CoolSys “As CoolSys continues to grow its market presence across the country, we’re excited that T&O Refrigeration has joined the CoolSys… Read More

ACCA Launches Marketing Masters Awards Program

Air Conditioning Contractors of America (ACCA) launched its newest awards program, ACCA’s Marketing Masters Awards, sponsored by RYNO Strategic Solutions. The ACCA Marketing Masters Awards honor and recognize the best marketing programs developed and implemented by heating, ventilation, and air conditioning (HVAC) contractors. Barton James, ACCA President and CEO The awards are broken into five categories: Traditional Media – Print Traditional Media – TV or Radio Connections through Social Media Connections through Digital or Mobile… Read More

Daikin Teams with Gold Medalist, NBC and The Weather Channel for Major Summer Campaign

Like a 400-meter relay squad, a major marketing initiative from Daikin North America LLC (Daikin), a subsidiary of Daikin Industries, Ltd. (DIL), the world’s #1 manufacturer of heating and cooling products, is sprinting out of the blocks this summer. Anchoring this marketing initiative from Daikin is a nationally televised ad campaign featuring a legendary gold medalist spokesperson. Plus, Daikin has teamed with The Weather Channel, providing exclusive Daikin Air Quality Index alerts broadcast throughout the… Read More

The Unified Group Addresses Safety Culture, Diversity in the Workplace During Annual Safety Directors Forum

In June, members of The Unified Group gathered from 12 different states to attend the 2021 Safety Directors Forum — the group’s first in-person networking event since the start of the pandemic. Attendees were energized to meet new members and rekindle professional relationships when they met at The Hotel Contessa in Texas after months of virtual meetings. Members mingle during Safety Directors Forum Gary Glader of The Horton Group, based in Orland Park, IL, began… Read More