HARDI Releases Skilled Trades Documentary, Hot Commodity
Heating, Air-conditioning & Refrigeration Distributors International (HARDI) is pleased to announce the release of their feature-length film, Hot Commodity. A behind-the-scenes look at young people finding success in an industry that provides much more than comfort.
The film Hot Commodity showcases the lives of different individuals that are currently working in the HVACR industry and tells their stories on how they found their way to it. The film also highlights the demand for skilled people to enter the workforce and highlights the vast array of careers that are present in the indispensable industry.
“I believe this film can be pointed toward parents, who a majority still believe success is defined by going to college when there are so many other great career paths that don’t need a college degree. Even having conversations with my parents now, they regret telling me college was my only path,” says Jessie Suriano, Director and Producer of the film.
The film features interviews with different industry leaders and employees, who share personal stories on their career path, the growing demand for new talent to the industry, and the limitless possibilities that can come with a decision to enter the industry. Hot Commodity aims to combat stigmas surrounding skilled labor and trade professions and highlights this alternative path as a very viable option for people to consider when making decisions for their future.
“Our goal was to shift the conversation. There is a notion that college equals success. This isn’t always the case. There are a lot of opportunities in the HVAC industry and the trades as a whole,” says HARDI Director of Marketing, and film Executive Producer, Chris DeBoer. “We wanted to bring awareness that there is a solid career to be had, with less debt and the same, if not more, opportunity as someone who completed a 4-year degree.”
The primary intent is to reach an audience of curious individuals that are constantly scouring streaming platforms, eager to learn about things that they may be unfamiliar with. HARDI also plans to slice and dice the film into shorter bits that can be used in different ways, to different target audiences.
Learn more about the film at http://hotcommodityfilm.com/.
HARDI (Heating, Air-conditioning and Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry.
HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 suppliers, manufacturer representatives and service vendors.