eCommerce expert to boost digital marketing strategies

mSupply, a leading North American distributor of appliance, HVAC and plumbing parts and equipment, announced today that Daryn Cherry has joined the team as Vice President of Marketing.

In this role, Cherry will be responsible for implementing multi-channel marketing initiatives that continue to boost the customer experience through quality service, accessible inventory and reliable delivery.

“Daryn brings a wealth of expertise in ecommerce and digital marketing that will be a tremendous asset to mSupply’s sales strategy,” said Phil Mause, Chief Commercial Officer. “We’re excited to put his ideas into action as we continue creating a transformative experience for our customers.”

Cherry brings more than 10 years of experience from industrial distributor WinSupply, most recently as its Director of eBusiness. In that role, he built a digital sales team and increased online sales by 300% in a single year. He holds a bachelor’s degree in biology from Wright State University.

“mSupply is a forward-thinking, customer-focused company with the opportunity to make a big impact within the ecommerce space,” Cherry said. “I’m excited to work at the forefront of those initiatives and contribute to a truly revolutionary customer experience.”

Earlier this year, mSupply changed its name from Marcone, a company known as a multi-vertical distribution giant that more than tripled in size during recent years. Under the Marcone name, the company significantly expanded its geographic reach, product offering and addressable market through strategic acquisitions in the HVAC and plumbing sectors.

About mSupply

mSupply is North America’s leading distributor of OEM repair parts and equipment, serving professionals in the appliance, HVAC and plumbing industries. Headquartered in St. Louis, Missouri, mSupply is a multi-billion-dollar enterprise offering an extensive product range, industry expertise and seamless service. With more than 2,000 associates across the U.S. and Canada, mSupply delivers with speed, reliability and precision through its branches, distribution centers and extensive fleet of delivery vehicles. Shipped orders reach 93% of U.S. customers via next-day ground delivery and 100% within two days. Learn more at msupply.com.