Motion Industries, Inc. a distributor of maintenance, repair and operation replacement parts announced that effective immediately they will operate under the brand name of “Motion.” As a result, the rebranding will use the logo “Mi.”

Motion President Randy Breaux, who was recently named the 2020 CEO of the Year from the Birmingham Business Journal, in the category of companies with more than 300 employees, had this to say:

“The goal of this change is twofold:

1. To have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers.

2. To promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales expertise and customer service that makes us different and valued.”

“We are excited to embark on this new Motion chapter and to experience continued growth as 2021 progresses.”

The timing of the rebranding is intended to advance its position in the marketplace, solidify the company’s structure and coincides with Motions 75th anniversary. The rebrand is visible on Motion’s website (www.motion.com). Motion Industries with sales of 4.6 billion has over 530 locations, including 13 distribution centers in North America. Their corporate office is located at 1605 Alton Road in Birmingham, Alabama 35210. Their telephone number is 205-956-1122.