Between the Lines
April 07, 2021
Editorial
Between the Lines: Slow Down
It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will not learn how […]
March 06, 2021
Editorial
Between the Lines: Look Who’s Talking
By Fred Martel Choosing your words when speaking to a customer is important. Think about conversations you’ve had with business people and try to stay […]
February 06, 2021
Editorial
Between the Lines: Flexibility – What’s Your Plan
By Fred Martel Business is not driven by price alone. Those who strive to be the lowest price walk a fine line between success and […]
November 21, 2020
Editorial
Between the Lines: A Matter of Trust
By Fred Martel There is little doubt that winning over a new customer requires establishing credibility. One method commonly used is story telling. When asked […]
October 24, 2020
Editorial
Between the Lines: The Unexpected
By Fred Martel It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will […]
October 10, 2020
Editorial
Between the Lines: Lead the Way
By Fred Martel It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will […]
August 15, 2020
Editorial
Between the Lines: The Sizzle
By Fred Martel “Sell the Sizzle not the Steak.” Everyone has heard this line, and it works – if you create the sizzle. The average […]
July 18, 2020
Editorial
Between the Lines: Guidance
By Fred Martel I’ll bet most of you like your job and the industry. You enjoy the challenge of tackling some mechanical issues and solving […]
May 02, 2020
Editorial
Between the Lines: Gadgets and Corona
By Fred Martel This article is brought to you via an iPhone. A few years ago, I invested in a portable Bluetooth keyboard. I haven’t […]
April 11, 2020
Editorial
Between the Lines: Optimism
By Fred Martel Are you a productive person? Do you have employees who could be more productive? “An optimist stays up until midnight to see […]
