Between the Lines

April 07, 2021

Editorial

Between the Lines: Slow Down

It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will not learn how […]

Fred Martel March 06, 2021

Editorial

Between the Lines: Look Who’s Talking

By Fred Martel Choosing your words when speaking to a customer is important. Think about conversations you’ve had with business people and try to stay […]

Fred Martel February 06, 2021

Editorial

Between the Lines: Flexibility – What’s Your Plan

By Fred Martel Business is not driven by price alone. Those who strive to be the lowest price walk a fine line between success and […]

Fred Martel November 21, 2020

Editorial

Between the Lines: A Matter of Trust

By Fred Martel There is little doubt that winning over a new customer requires establishing credibility. One method commonly used is story telling. When asked […]

Fred Martel October 24, 2020

Editorial

Between the Lines: The Unexpected

By Fred Martel It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will […]

Fred Martel October 10, 2020

Editorial

Between the Lines: Lead the Way

By Fred Martel It’s a sign of the times. Everyone wants instant gratification. Video games have reset buttons. Everyone wants to speed but they will […]

Fred Martel August 15, 2020

Editorial

Between the Lines: The Sizzle

By Fred Martel “Sell the Sizzle not the Steak.” Everyone has heard this line, and it works – if you create the sizzle. The average […]

Fred Martel July 18, 2020

Editorial

Between the Lines: Guidance

By Fred Martel I’ll bet most of you like your job and the industry. You enjoy the challenge of tackling some mechanical issues and solving […]

Fred Martel May 02, 2020

Editorial

Between the Lines: Gadgets and Corona

By Fred Martel This article is brought to you via an iPhone. A few years ago, I invested in a portable Bluetooth keyboard. I haven’t […]

Fred Martel April 11, 2020

Editorial

Between the Lines: Optimism

By Fred Martel Are you a productive person? Do you have employees who could be more productive? “An optimist stays up until midnight to see […]

1 2 3
video

video

  • Headline says Tools and Resources for HVACR leaders with illustration of moving truck and speaker with HARDI logo
video

Beckett BK SBV 2-2_6_16_22

@2010-2020 Insider Newspaper | Website Designed and developed by Power On Marketing

close-gallery