Contributed by Steve Fales As seemingly everyone goes about their daily lives with phone in hand, the old real estate adage that it’s all about “location, location, location” is now equally true about advertising. Enter geo-targeting where the real-world geographical location of a mobile device is identified through built-in smart technology, device ID and various other tracking methods. Steve Fales Geo-targeting can provide value for your audience and better performance for you. Here’s how: Strengthen… Read More