With many HVAC customers becoming more tech and sales-savvy, today’s industry sales professionals really have to stand out with their pitches to seal the deal. To help member companies and their salespeople reach their goals in 2020, The Unified Group — an association of leading independent HVAC commercial contractors — hosted its annual Sales Forum in Nashville, Tennessee, in early March. More than 30 attendees from 20 member companies met to share best practices on… Read More