Peter Gould, Gould Company

Gould Company to Represent Lloyd Industries, Atco and Trion IAQ in New England, Following Acquisition of New York-Based MCB Sales

February 08, 2021

The Gould Company, a leading HVAC rep agency in the Northeast since 1962, has reached an agreement with MCB Sales of Glens Falls, N.Y., under which representation in New England of three prominent HVAC brands will transfer from MCB to Gould.

Peter Gould, Gould Company
Peter Gould

Effective Jan. 4, 2021, the needs of New England distributors that carry Atco Rubber Products, fire damper products from Lloyd Industries and Trion Air Bear filters will be served by The Gould Company’s experienced field representatives, Peter Gould and Rich Wunder.

“It’s been our good fortune to work with the leading HVAC manufacturers in a diverse array of product categories—adding Atco, Lloyd and Trion extends that tradition for us,” said Peter Gould, president. “In strengthening our agency with these three outstanding lines, we’ve arrived at a complementary mix of products that offers excellent synergies.”

Mutually beneficial buyout agreements between independent HVAC rep agencies aren’t common—this deal was over two years in the making. “The excellent reputation built up by Mike Giacchetta with the companies served by MCB Sales came together with the trust our company has likewise been able to build over the years,” Gould said. “The result is a new structure that makes sense for all concerned.”

Facilitating negotiations between the two agencies was a fortunate absence of conflicting lines. “We’ve long made it a practice to limit the number of manufacturers we represent,” Gould noted. “The goal has been to establish compatibility among the products we sell and avoid any problem of competing lines.”

The Gould Company is now positioned to bring a portfolio of best-in-class manufacturers to the distributors and contractors of New England. “Although we sell only to distributors, The Gould Company’s record of success is a result of calling on contractors to educate them on valuable product offerings and innovations,” Gould emphasized. “We support the distributor’s business by working with contractors to increase their knowledge of products we rep.”

About The Gould Company

The Gould Company was founded in 1962 by Forrest and Sally Gould. Its original market was plumbing and heating, until a mid-1970s pivot to serve the fledgling residential HVAC market. Their son, Peter Gould, joined the business in 1982. In 2006 the company added Richard Wunder to its sales team and moved to its current office and warehouse complex in Needham, Mass. The company strives to be a valuable asset to distributors and contractors while enhancing the reputation and profitability of its manufacturers.

Addendum: Peter Gould

As an extension of his leadership role in the company, Peter Gould pursues continuing education opportunities on a regular basis and participates in industry dialogue with government. In 2009 he worked with Massachusetts officials on an important revision of the state building code. He completed the Certified Professional Manufacturers’ Representative program administered by the Association of Independent Manufacturers’ Representatives at the University of Arizona in 2010. Soon after, he satisfied the educational requirements of LEED-GA, a curriculum designed for sales people in the building industry, to attain his certification as a Green Associate.