Mitsubishi Electric Trane HVAC US International Business Unit Launches Virtual Showroom

August 10, 2021

Mitsubishi Electric Trane HVAC US (METUS), a leading supplier of Ductless and Ducted Mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems, announces the launch of an interactive and immersive virtual showroom for their line of residentially-targeted air-conditioning and heat-pump products. The showroom enables distributors, contractors, and end users in METUS’ International region – Mexico, Central America, Bermuda, select areas of South America and the Caribbean – to remotely browse the different inverter technologies in a photorealistic, 360-degree environment.

METUS worked with ByondXR digital agency to create a virtual showroom with the goal of expediting HVAC buying while eliminating the need for travel and reducing overall expenditure. “The idea was born in the middle of the COVID-19 pandemic as a mechanism to continue promoting our products and bringing people closer together,” says Gina Larrea, residential sales, international business unit, Mitsubishi Electric Trane HVAC US. “We want customers to learn basic product information and to see the full range we have available.”

Visitors can navigate the virtual showroom to view products up close, download catalogs, and watch new-product videos. Visitors can also interact through live chat and email to gather insights and information about METUS distributors and their locations.

The adoption of digital technologies has served as a crucial component in maintaining revenue stream, brand awareness, and increased exposure, especially while the pandemic impacted supply chain and manufacturing processes.

“ByondXR has helped us create a unique and engaging shopping experience,” Larrea added. “Their team embraced the challenge of learning a new industry and successfully executed our vision. We see a tremendous value in providing a seamless interactive experience to our stakeholders.”

The METUS virtual showroom can be accessed at

About ByondXR
Founded in 2016, ByondXR strived to transform retail through its immersive commerce platform. By creating virtual environments which mimic a real-life store or showroom, buyers and consumers can access products remotely, from anywhere in the world. The customizable, 3D experiences take consumers and buyers on an interactive, virtual journey where they can view products with photorealism, thus eliminating the need to travel to a physical space. With the current geographical and safety limitations, ByondXR’s virtual solutions have given retail a lifeline and a competitive edge in this ever-changing climate.

For more information about ByondXR, more virtual experiences and downloadable assets, visit ByondXR’s online press kit.

About Mitsubishi Electric Trane HVAC US LLC
Formed in May 2018, Mitsubishi Electric Trane HVAC US LLC (METUS) is the exclusive provider of Zoned Comfort Solutions® and a leading supplier of Ductless and Ducted Mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems in the United States and Latin America.

A joint venture between Trane Technologies plc and Mitsubishi Electric US, Inc., the company provides innovative products, systems and solutions capable of heating and cooling a broad range of applications, from a home to a large commercial building with superior efficiency, comfort and control.

The family of brands supported by METUS includes: Mitsubishi Electric, Trane®/Mitsubishi Electric, and American Standard®/Mitsubishi Electric. More information is available at