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Between the Lines: Decisions, Decisions….

By Fred Martel It seems that a very high percentage of consumers have trouble making decisions. I know people who are decision makers at their jobs but cannot shop. Fred Martel The people you propose HVAC systems to are faced with decisions clouded by a lack of knowledge, and closing the sale can be difficult. It is particularly difficult to draw out objections in this situation, but there are a few tools you can use. Read More

From the Inside

By Walter Arnett A while back I wrote my feelings about the TV commercials advertising new cure-all medicines that have been produced and you can’t expect to survive without them. Then they turn around and tell you to be careful of the harmful side effects that may be experienced. I pay no attention to these commercials, because the medicine I have been taking for a long time has kept me in good shape without the… Read More

What I Think: Merry Christmas and Happy Holidays!

By Christopher Parrott Merry Christmas and Happy Holidays to everyone. This is a great season of the year. I would like to thank all of the Alabama HVAC readers for the support you have given me. I also want to thank all of the advertisers. You are the ones who make this newspaper possible for all the HVAC professionals throughout the state. Christopher Parrott, Director of Alabama HVAC Insider Please keep sending me your articles,… Read More

Inside Notes: Happy Holidays

By Curtis Parrott Merry Christmas and Happy Holidays to everyone. This is a great season of the year. I would like to thank all of the Georgia HVAC readers for the support you have given me. I also want to thank all of the advertisers. You are the ones who make this newspaper possible for all the HVAC professionals throughout the state. I’m coming up on 20 years at the end of this month working… Read More