• Sauermann Omega Pak
  • Podium ad
  • HVAC Insider 4th Qtr National Edition
  • Sauermann Pumps
  • Podium mobile ad
  • HVAC Insider 4th Qtr National Edition - Mobile
  • ICS Get My Parts mobile ad

Keep Calm and Carry On

Contributed by Steve Fales In 1939, Europe faced chaos. Germany, under a terrifying ruler, launched military actions against its neighbors, with a clear objective of far-reaching conquest. Looking ahead, the British government pondered what actions to take should there be an invasion or mass bombing of England. Steve Fales During the summer of that year, a series of three posters were produced by the Ministry of Information in London. One of them… Read More

Marketing Tips for the Long Haul

By Steve Fales The momentum created by marketing is a renewable business resource that feeds on a steady stream of ideas and activities. With that in mind, here are some proven tips that can keep you current with your customers’ needs, help you meet challenges with solutions, and boost your visibility. Steve Fales Talk to your current customers. Ask them about their pain points. Offer suggestions and see how they respond. Publish a blog about… Read More

Positively Negative

By Steve Fales The word “negative” usually signifies something bad. But that’s not the case when the discussion is about a concept known as “negative splits.” Steve Fales Negative splits is a term used in the worlds of running and similar sports. It means that the most recent portion of the overall distance of an athletic event was completed in less time than the previous segment of the same length. Instead of slowing down, the… Read More

Company Culture: Perks and Appreciation that Build Team Unity

Want to inspire greater productivity and loyalty among your employees without breaking the budget? Showing appreciation for their efforts is a company culture touchpoint that can boost morale and bring deeper commitment to the future of your business. Steve Fales Here are some low-cost ideas that let your team know their dedication is noticed and valued. Celebrate Lighthearted Holidays. From food-fueled holidays that salute popcorn or pancakes to a haiku challenge that encourages the… Read More

Making Your Website ADA Compliant

Contributed by Steve Fales The Americans With Disabilities Act (ADA) has never been given a clear interpretation regarding website compliance. Our research indicates that some attorneys are now using this gray area as a way to bring suit against companies whose sites may not meet ADA standards. Steve Fales If your business has 15 or more employees and serves the public, you could benefit from an ADA-minded website audit to ensure that… Read More

Getting Your Email Marketing in Good with Customers

Contributed by Steve Fales (excerpted from the April 2019 AdServices newsletter) E-mail, it’s the marketing channel that never stops playing. It holds equal risks and rewards for businesses that regularly use the medium to connect with customers. Steve Fales To make sure your e-mail efforts are engaging instead of annoying, here are some best practices worth following. Don’t Crowd. No one wants to be bombarded by promotional emails every day. Having gaps… Read More
  • Shurtape sidebar ad Nov 2020
  • Podium sidebar ad