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Inside Seer: This Summer is Brutal

By Pete Gardner WOW has it been hot, humid, and rainy. It has definitely been brutal this season with this summer’s weather with high temperatures and massive thunderstorms in the Central and Southern US and across the East Coast. As we have witnessed over the last several years, weather like this seems to be the norm and may even be getting worse. As you may have seen on the news, many areas on the east… Read More

The Inside Story

By Jerry M. Lawson, Publisher/Editor-in-Chief Half a Century. It seems like a lot of time has passed since I began publishing these trade papers back in 1969. The industries which we have served have changed, some simply gone, This HVAC industry we now serve exclusively is changing constantly. There are new products, new rules, new applications we never thought about a few decades ago. We try to keep up with the changes which effect your business. Read More

Capitalism versus Socialism

By Danny Keating, Director of the Louisiana/Mississippi HVAC Insider Socialism seems to be becoming more popular every day in our country. Once again, a little look at history easily dispels the notion that socialism is a superior form of government or even a superior form of lifestyle. Now, I realize I am ‘preaching to the choir’ since many of you are climbing in and out of 100+-degree attics and are doing so for very capitalistic… Read More

Between the Lines: What do They Expect?

By Fred Martel Most people do what they are supposed to do – what is expected by the customer. When someone goes out of the way to help us, we are surprised. Our expectations are exceeded. Doing a little something extra or special is not difficult. Sometimes it means just doing whatever you are supposed to do with a positive attitude. Other times it might mean going out of your way or making an… Read More
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