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Between the Lines: Price is Not the Answer

By Fred Martel We live in a world of price shopping. It’s a fact. Consumers try to be frugal by getting the best for their money when buying consumables. But quality, reliability and efficiency need to be the priorities when it comes to transportation and it should also be true of HVAC equipment and installation. In other words, consumers will spend more when they are comfortable about performance and pay back. One example is the… Read More

More of What a Beautiful Country

By Danny Keating, Director of the Louisiana/Mississippi HVAC Insider After celebrating our 52nd wedding anniversary in beautiful Coeur d’Alene, Idaho, Ms Bettie and I did in fact drive through the Yakima Valley in Washington State and then we did visit picturesque Mount Rainier and that same day we viewed the devastation that still exists from the Mount St. Helen eruption in 1980. When Mount St. Helen erupted, it killed every living thing in a 230… Read More

Just Ramblin’: A Few Notes on Columbus (Day) and Trump

By Art Penchansky Columbus Day, coming up on October 8, is naturally a federal holiday, and as a kid I always thought it was a national holiday. However, the states of Alaska, Hawaii, Oregon, South Dakota and Vermont do not celebrate the holiday as the rest of us do. Evidently there must not be a lot of Italians in those states. Try getting by with that in NY, PA, NJ, CA or the solid south. Read More

Between the Lines: Payment Options

By Fred Martel My first sales job offered a required school on sales techniques common to that industry. The first sentence to emanate from the instructor’s mouth was: “The sale isn’t made until your pocket jingles.” New salespeople get excited when they make a sale, but too often payment arrangements are not part of their presentation. Customer service and sales associates need to know that payment is everything! The tone of a presentation must incorporate… Read More